CHANGE FOR GOOD
Many organizational challenges are not technical at their core; they are cultural. There are times when we must not only change the things we do and the way we do them, but also how we think and feel about our roles and our organization. Because organizational culture—comprised of mostly unspoken norms—is such a powerful driver determining organization members’ behavior, the first task in culture change is to make culture’s implicit assumptions, values, and beliefs explicit so that the organization can examine them.